La Plage des Jumeaux

Oliver Bishop and Nathalie Patel kindly asked me to design their wedding invitations. Oli happens to be my boss. This project was a really fun one to do and it really let me stretch my creative legs hopefully i will do more projects like this in the future.

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Another day, another (crap) logo

How is this possible??? I don’t actually understand how this is happening but two major brands have produced the worst logos ever! Okay i agree that the Gap logo is probably the worst but myspace def comes a close second! Really i am no logo designer but i know good design and looking at this i don’t get it, its as if they just got lazy. I mean i am all up for the minimalist look but this is going too far don’t you think?

Mind the Gap

So this is what it’s come to, another one to add to the helvetica pile. Gap has re branded from there white text on blue square to helvetica with a (power point looking) blue square!

To me this looks awful it really does, I don’t understand how they can go from their classic image that everyone knows and recognises to this business/computer programming looking logo. What do you think??