I have started writing posts on Linked in for there Pulse section here is one I thought I would share on here:
I just recently watched a short video about the upcoming documentary Design Disrupters It was so interesting and made me really realise how my role as a designer has changed and is forever going to evolve but this current period in time right now is so important.
Agencies, Companies, Brands and anyone who employs digital designers to create banners, websites, online experiences, emails anything that a user interacts with is starting to notice. Designers can no longer create something visually pleasing, something that has the right colour scheme, adheres to brand guidelines, follows consistent rules set by another designer – no. There is now another more important factor to think about – How it makes the user feel.
As human beings we have had the pleasure of interacting with the digital landscape for some time now and we no longer stumble through it, we know exactly what we want and if we don’t see it, don’t feel it we move on, we’re becoming more demanding and more savvy. This is clear to see if you have children and when they pick up a device for the first time whether it be an iPhone, an Android phone a tablet, they know the gestures, the swiping techniques it’s quite scary to see but it is the way we have evolved and its not going to stop.
Because of this it has forced me and many other professionals like me to step up our design game! Agencies and clients need designers more than ever now to create these experiences and we need to be more in touch with how gestures and transitions need to work and make you feel – design is getting more and more interesting for us as a profession now for sure and I can’t wait to evolve with it and keep the user entertained!